TYPEFACES

Gotham Light

Gotham Light, all caps, will be used for headlines and will be scaled according to layout, usage and length of headline.

Gotham Medium

This font will be used for callouts and Subheadlines (All caps for subheadlines only).

Gotham Book

This font will be used for all body copy.

Bodoni MT Bold

This font will be used sparingly for accent pieces, most typically when calling out something about the brand, Guest Supply, or using the words “Guest” or “Guest Experience.”