SIGNATURE LOGO
Clear Space
The logo should always stand apart. Accordingly, a minimum distance of X (as defined by the x-height of the logo) should be maintained all around the logo at all times.
Minimum size
The overall logo should never appear smaller than 1 inch measured horizontally.
Primary
Wherever possible the full-color logo should be used. The full-color logo is rendered in Guest Supply Red and Guest Supply Gray. This is the preferred usage.
Guest Supply Red
PANTONE® 201 C
CMYK: 24/100/78/17
RGB: 163/38/56
PANTONE® 201 C
CMYK: 24/100/78/17
RGB: 163/38/56
Guest Supply Gray
PANTONE® Cool Gray 10
CMYK: 0/0/0/60
RGB: 100/101/105
PANTONE® Cool Gray 10
CMYK: 0/0/0/60
RGB: 100/101/105
Secondary
For simple 1-color applications, please use the approved Guest Supply Gray. In instances where color printing is not available, use the black signature.
Knockout
The only other approved usage of the logo is in white, to be used only on Guest Supply Red, Guest Supply Gray, or Black.
