COLOR PALETTE

Primary

The color palette used in all Guest Supply collateral materials should be used in either PMS or CMYK breakdowns of the red and cool gray colors that make up the Guest Supply Palette.

Guest Supply Red
PANTONE®: 201 C
CMYK: 24/100/78/17
RGB: 163/38/56

Guest Supply Gray
PANTONE®: Cool Gray 10
CMYK: 0/0/0/60
RGB: 100/101/105

Body Copy Color:

When printing in CMYK the body copy fonts must be created using an 80% gray. This will minimize the occurrence of font “doubling” and will create consistently high quality reproduction.

Black 80%
CMYK: 0/0/0/80
RGB: 89/89/91